What is the best time to share links on Social Media to get maximum exposure
Did you know that you can maximise the exposure of your content if you share it at a given period of time on Social Media. Well, if you don’t believe me, there is a url shortening service called bit.ly, which has been tracking the clicks and has done a study to show what is the best time when the urls are clicked when they are shared on websites like Twitter, Facebook, Tumblr.
All these websites seem to have different time period for maximum getting exposure, this could be because of the difference in the content curated on these platforms. The other day, more text based conversations take place on Twitter, whereas more visual content works on Facebook. I was reading the other day that images and quotes work well on Tumblr.
There are different time for different websites as well, for example, Twitter 1pm to 3pm EST, Monday to Thursday. For Facebook its 1pm to 4pm, on weekdays, whereas the links shared on Tumblr, get clicked the most after 4pm on Fridays.
If you choose to post something between 9pm to 8am on any platform, you are going to have the lowest number of visitors who click on the link.
Our blog also seems to follow the same rule as per the studies made by bit.ly. Out most reader engagement happens between 1pm to 4pm EST. I think this might be helpful to many others who are looking for maximum exposure for their time spent on Social Media, otherwise it can prove to be a big waste of time if you are spending it at no peak hours of these websites.