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Controlling your personal career brand is essential in the public sector
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Controlling your personal career brand is essential in the public sector

  • Australian Capital Territory

Perception is reality unless disproved. Taking control of your personal career brand and impression management is, therefore, essential. Prejudices and narratives originate from personal experiences and/or populist hearsay trussed from conscious and unconscious biases. The latter, known as cognitive, comprises 10 erroneous biases that distort judgement. The hiring ecosystem is subverted by biases despite legislation […]