Coronavirus communications: crises offer the chance to try new things and ask for forgiveness later
Special FeatureEmergency management comms specialist Natalie Staaks speaks about getting the right information out in a crisis: “if you wait until you’re 100% sure of the accuracy of the information, then you risk putting people at risk”. Natalie Staaks Crises have a habit of exacerbating the flaws in existing systems. Clearly…