It was a day to discover, learn about and master the art of meaningful communication strategies.
Great communication won’t make a poor policy good, but poor communication can guarantee that policy doesn’t deliver. Add to that, the third decade of the 21st century is bringing a perfect storm of issues that will make it harder than ever to get people’s attention and affect the behaviour change needed to get the desired outcomes.
The Mandarin in partnership with the WPP Government and Public Sector Practice presented a conference that included the latest research findings about what Australians are thinking but not necessarily disclosing. Attendees heard from the leading thinkers in public sector communication as they spoke about the trends, insights and tools that will help your message cut through, both inside government and outside with the public.
Here are their recordings for you to watch. At the request of the presenters, please do not share or post this page publicly or make copies of these presentations:
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